GOOGLE: Taking Over the World and Looking Good Doing It

            Normally in my posts I talk about fashion, competitors, logos or other things that pertain to the backpack industry.  This week though I’d like to take a break and talk a little bit about a brand I greatly admire.  As the title of this blog suggests that brand is the ever-growing powerhouse that is Google.

This past week was the Google I/O Keynote meeting.  The 180min presentation covered everything from new technology like Google Glass to the redesign of Google+ to the new Google Maps rollout.  I’ve looked at a few recaps of the meeting from Mashable.com , Time.com, and Wired.com.  These recaps take a look at Google from different perspectives and all generally commenting on the summit being generally uneventful.  However, Lance Ulanoff takes a separate approach from Time and Wired to discuss the Google summit.  Ulanoff talks about the slow takeover of Google and how the company is slowly infiltrating every aspect of its consumers’ lives.

I found this recap most interesting because I thought it shed a lot of light on what Google as a brand is doing.  The company is making minor edits to Google+, Google Maps and its Android devices enough so that we become more accustomed with their programs than others that are available without knowing it.  Google has more resources than its competitors, it has more platforms and tools and it has the foresight to flex these muscles.  It seems that instead of flat out competing with Facebook, iPhone, iPads, Yahoo Maps etc… Google is completely content with making small edits and changes and slowly bleeding their competitors’ dry.

For instance if you use Gmail you most likely have Google+.  As Google+ continues to grow, change and evolve consumers using other platforms such as Google maps or Gmail will find their activity slowly becoming more integrated with the social media platform.  Eventually then it is only a matter of time before they switch over to Google+ completely.  Google is on a quest for world domination, there’s no doubt about it, and as the summit shows they’ve got the know how and the power to do it.