Brands on my Watchlist

In the American world we live in people have become increasingly desensitized to companies traditional marketing, operations and products. As an inspiring entrepreneur and hopeful future business owner this is an exciting and terrifying thought. The simplistically brilliant is standing out while the complicatedly busy falls by the wayside. For a brand to truly stand out you must be brilliant and make it look easy.

Below is a short list of 3 brands/companies that I admire and aspire to make my company model after.



Stance Socks: A sock company as a lifestyle brand? Yes sir.

Stance socks is changing the footware game with their unique approach to your foot's bottom layer.  Stance Socks have a unique fit that mesh to your foot and really feel snug as you wear them around all day. O and did I mention that each sock is like a pair of art? Well they are.

Stance has even gone as far as too have artists from everywhere design their own sock and put their own spin on it. Stance is an awesome brand that is reinventing the fashion game with their unique style and flair. A great resource for anyone trying to do something different in the world of fashion.

Nixon: Switching gears a little bit from socks to now watches, backpacks and accessories, Nixon is a great example of a company that has slowly built itself up from one simple product to an entire line.  Nixon, originally known for their watches, are now making a name for themselves with their unique, minimalistic items that all seem to follow the same simple rule that is...less is more.

Beautifully styled and crafted Nixon is eventually what I aspire my company to be like. Unwavering in our commitment to style and quality.

Neff: O Neff how you make me smile. Originally a headware only company, Neff has built itself into a major player in the extreme/outdoor sports scene. With everything now from shirts to hats to watches and beyond Neff has stuck to its fun loving personality and created a little "Neff World" that welcome everyone to come play.

I absolutely love Neff and hope one day my company can follow in it's amazing shoes.

There you go! A quick 3 brand list of some awesome companies that I aspire my company to be like!