Thursday, May 9, 2013

Cover Letters: Business' Silent Killer


Cover Letters…The name itself strikes fear into the hearts of applicants everywhere. Currently a wonderful job opportunity has opened up for me and I found myself having to produce one to apply.  Cover letters are tricky; unlike resumes they are wordier and provide a great opportunity for candidates to display some of their personality.  I did some research on what defines a good cover letter and came across a great article by comphealth.com.  
In the article certain habits are highlighted, habits such as staying on track, being memorable and getting to the point.  comphealth.com has its successful tips broken down into 10 easy steps. The article challenged me to take my cover letter much more serious.  Thus, I have taken the time to produce a nice one-page cover letter that I have attached below.  I would love to get any feedback from the readers on what I could do to improve, alter, eliminate etc…  
To Whom It May Concern:

My name is CJ Britton and I am interested in the Agency Marketing Manager position that is currently open with (name omitted). I discovered the job on your website and believe it would be a perfect fit with my skillset.

I was initially introduced (unknowingly) to (name omitted) through the Atlanta Braves “spring cleaning” above the line campaign.  After seeing the billboards around town I did some research and found that (name omitted) was the company behind the promotion.  I love the simplicity of the campaign and really respect what the company did for such a high profile client.

As for me my background lies in marketing both traditional and non-traditional.  I currently possess 5+ years of marketing experience holding various positions from a sports department, to a couple blogs, college brand rep to Red Bull Field Marketing Specialist. During my time with Red Bull I directed a team of 14 in Southwest Chicago and hired, trained and managed the team from scratch.  My main goals as Field Marketing Specialist were to oversee a consumer-facing team in the collegiate universe, captaining projects by comprehensively aligning resources with marketing objectives to maximize visibility and ensure bottom-line growth in my market.

While in Chicago I was a key manager on international projects such as Red Bull Flugtag, Red Bull Thre3style and Red Bull Back to School campaigns.  I was also responsible for individually spearheading local projects such as Red Bull Sharpshooters, Red Bull Chariot Race, Red Bull Play and Destroy and more.  I also assisted in building strategy for the @redbullCHI social media accounts and helping reach 8000+ followers.

I thank you in advance for your consideration and time.  I would love the opportunity to talk with you more about the position, my qualifications, its expectations and how I could be a great asset to your team.  I look forward to your response and will be sure to reach back out by end of week if I do not hear anything.
Cheers,

And that’s it! Let me know what you guys think of the cover letter and any edits I can do to make it better.
CJ

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